British Airways Announces Ksh 618 Bn (£4.5bn) To Improve Flying Experience For All
Speaking at the World Travel Market in London, Mr Cruz said his strategy at British Airways was designed to enable increased investment for customers and wider availability of affordable fares.
“We want to be the airline of choice for everyone. Every customer matters – short-haul or long-haul, economy or premium. So we must have an offer that is attractive to everyone,” he said.
Reaffirming British Airways as a premium airline committed to customer choice, he outlined the unprecedented competitive pressure the company faced and voiced his determination to create a stronger national carrier to benefit customers and remain at the forefront of world aviation.