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Snapchat changes name, rolls out video-recording Spectacles

Snapchat changes name, rolls out video-recording Spectacles

Social media app Snapchat is introducing video-recording sunglasses called Spectacles and is changing its company name to incorporate the new product.

The glasses can record video 10 seconds at a time by tapping a button on the device. The video is then uploaded automatically to the popular image-messaging app via Bluetooth or Wi-Fi. The glasses are the first hardware from the Los Angeles-based company.

The company says it’s changing its name to Snap Inc. since it now has more than one product. The app itself will retain the name Snapchat.

The glasses record so-called “circular video,” meaning it plays full-screen on any device in any orientation with a 115-degree field of view. In a post on the new website, the company hailed the product as “a totally new kind of camera.”

“We’ve created one of the smallest wireless video cameras in the world,” it says, “capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses.”

“Imagine one of your favorite memories,” the post suggests. “What if you could go back and see that memory the way you experienced it?”

A user’s Spectacles connect directly to the Snapchat app via Bluetooth or Wi-Fi so the short video recordings can be easily shared.