Infinix “Beat Ya Campo” Takes To Kenyan Universities
BEAT YA CAMPO is an inter-campus singing competition sponsored by INFINIX MOBILITY. Students with a musical talent compete to win amazing prizes including phones and discounts from infinixmall and a chance to represent their university at the round up at a later date .
The initiative kick started at Mount Kenya University,Thika with the auditions on 27 & 28th June and will go to Nairobi and Kenyatta Universities in September. The overall winner may get a recording deal through BOOMPLAY who have also partnered with Infinix on this project.
The final event on 5th July at MKU Thika will be graced by Masauti as one of the judges and will also include special performances from Ochungulo family who are part of the new sound wave in the Kenyan music industry.
“Music is the greatest communication in the world. Even if people don’t understand the language that you’re singing in, they still know good music when they hear it. Infinix being in a brand in an emerging market understands the need to invest in the future of young people through their skill set and talents,” said Infinix Brand Manager Mr.Qiang
Beat Ya Campo is the beginning of an even bigger project where the phone brand will have a book drive in collaboration with participating universities. The drive will involve a donation books by the students to Emmanuel Children’s Home in Kayole for their Library which Infinixbiult. In addition Infinix will create internships for students in the different universities, and offer 1permanent position annually to the best students.