P&G’s Pampers & Gillette Ranked Among Most Valuable Brands Globally
Procter & Gamble’s brands Gillette and Pampers have emerged among the most valuable fast moving consumer goods brands in the 2017 Best Global Brands survey conducted by Interbrand. Gillette and Pampers have been ranked first and second respectively in the FMCG sector.
Overall, both brands have been ranked 26th and 28th respectively out of 100 brands in the ranking.
Commenting on this development, Communications Manager for P&G Kenya – Ms. Irene Mwathi-Miheso said that both Gillette and Pampers are brands that are loved by consumers as they both provide superior experiences and are market leaders in almost every country we sell them. These brands have set themselves apart by having a laser focus on understanding what consumers are looking for and then providing that to them she added.
“Nyoa Ki-Pro Na Gillette campaign is one of initiatives by Gillette to educate consumers on correct ways of shaving and grooming at the same time. Pampers’ hospital programme educates mothers on benefits breastfeeding, diapering, immunization, vaccinations, skin care tips and general child development,” adds Ms. Irene Mwathi-Miheso.
Interbrand’s Best Global Brands valuation brings together market, brand, competitor, and financial data into a single framework within which the performance of the brand can be assessed, areas for growth identified, and the financial impact of investing in the brand quantified.