Huawei takes it a notch higher with Leica-Powered front camera smartphone
Mobile technology giant, Huawei Mobile Kenya has today launched its premium HUAWEI P10 in the Kenyan market as it continues its aggressive push for an increased stake in the Kenyan smartphone market.
The HUAWEI P10, the latest addition of the P series, is aimed at the socially and tech conscious and combines the art of portrait photography, inventive technology and genuine workmanship.
Co engineered with Leica, the HUAWEI P10 is the world’s first smartphone with a rear dual-camera and a front camera offering cutting-edge portrait photography features.
Speaking of the new device in the market, Mark Hemaobin, Managing Director Huawei Mobile Eastern Africa said the HUAWEI P10 was in line with Huawei’s global strategy to manufacture products that integrate humanity and technology.
“As culture and technology continues to traverse in every aspect of our world, we want to deliver new products and experiences that ultimately improve and enhance life,” said Mr. Hemaobin.
Continuing with the P series tradition of really well-built handsets co engineered with Leica the HUAWEI P10 intertwines unique imaging abilities and hardware innovations to bring users a powerful device experience.
It features artistic portraits with precise 3D facial detection, dynamic illumination, portrait enhancements, natural bokeh effect and HUAWEI Hybrid Zoom as well as the world’s first Leica front camera with a new, brighter sensor and larger aperture for outstanding self-portraits.
“We understand that our users are particular about great photo moments and selfies, so we spent a considerable amount of research and design making it even better,” said Hemaobin.
2016 saw Huawei increase its annual spending on research and design to Sh.1.1 Trillion (US$11 billion).
One of the favourite new features in the HUAWEI P10 is a mobile editing tool, co-developed with GoPro which creates a dynamic video of images and videos complete with transitions and music tracks.
Showcasing striking colours and a 5.1-inch 1080p display, the HUAWEI P10 is retailing in Huawei Retail Stores for Kshs 64,999.
The hardware is powered by a Kirin 960 chipset, and supports dual-SIM functionality, with 4GB of RAM and 64GB of storage and can expand their storage through a MicroSD card.
Further, it is powered by a 3,200mAh battery and uses four antennas to support 4.5G functionality for faster data speeds and a dual-antenna for its Wi-Fi system for better coverage.
The Huawei P10 is part of Huawei Mobile Kenya plans to increase its smartphone sales by 50 percent by end of 2017. This year alone, Huawei Mobile Kenya has launched mid-range phones GR5 2017, GR3 2017 following the P Series predecessor Huawei P9 and Mate 9 last year.
Owing to its innovative products and growing recognition as a premium device brand, Huawei Consumer Group shipped in 139 million smartphones during 2016, contributing to US$25.9 billion in annual revenue.
“The P10 is the epitome of our emerging premium category of our brands in this market and will help maintain our contribution to the growth in Huawei’s global profits. “Globally, 85 percent of Huawei phone users say they are likely to purchase another Huawei device in the future with a high affinity for P series users,” said Mr. Hemaobin.