E-health app Enables Consumers to Access Affordable Medicine
MYDAWA, a revolutionary e-health solution was officially launched into the Kenyan market today. The technology based service makes it possible for consumers to purchase high quality healthcare, fitness and wellness products on their mobile phones.
The platform, a first of its kind globally to provide an end to end solution with personalized authentication, offers customers the confidence of purchasing quality medicine in a reliable, convenient and secure way by enabling them to purchase authentic products. Its success would make MYDAWA a Kenyan led ‘Uber’ of health products.
Speaking at the event, Health Cabinet Secretary, Dr. Cleopa Mailu said the ministry of health supports the innovation saying that it will provide affordable access to pharmaceutical products especially for patients with chronic illnesses and who require long term medication.
“We are proud of this innovation as it seeks to address some of the challenges experienced in the pharmaceutical industry and it also provides the much needed technological solutions in the healthcare sectors,” he said.
MYDAWA is a Kenyan led solution to a global challenge. The service has the backing of Ion, an Irish private equity firm that has committed an initial Sh500 million ($ 5 million) to the business.
“We have a vision to bridge the gaps between healthcare providers (ie. Drug manufacturers, doctors, pharmacists, Insurers) and consumers. As a health and wellness brand, we are committed to offering the best products, through our platform.” said MyDawa Founder Neil O’Leary.
Also speaking at the launch, ICT Principal Secretary Victor Kyalo commended the MYDAWA team for the innovation saying that it will bolster the adoption of e-health solutions in Kenya.
“As a government we have been looking at ways we can support the private sector to develop innovative ideas and technology solutions that will improve the quality of life and deliver effective services for Kenyans,” he said.
MYDAWA will initially be available in Nairobi but will expand through the rest of the country later in the year. To enjoy the service consumers can register for free on the website www.MYDAWA.com or download the app.
The products are secured by a unique and personalized authentication solution that consumers can use to verify authenticity of products from source. All while offering convenience and privacy to the consumer. It also offers value for money as it does not charge any service fees, transaction or delivery costs.
The service will enable consumers to access quality drugs at affordable prices while eliminating some of the challenges experienced in the pharmaceutical supply chain.
MYDAWA will initially be available in Nairobi but will expand through the rest of the country later in the year. MYDAWA is also expected to expand its services to other countries as well as it is a digital solution to a global challenge.
Consumers can access the platform online on www.MYDAWA.com or via the MYDAWA app, where they can purchase health care products or prescription drugs by uploading the prescription onto the platform. Payments are made via mobile money and the products are then delivered to a pharmacy of their convenience.