Snap set to introduce ‘super lenses’ that can interact with your surroundings
By Daily Mail
Snap Inc. is reportedly developing a new version of its Snapchat lenses that joins the real world with augment reality.
Deemed ‘smart lenses’, this technology would let users overlay virtual animations on landscapes and allow them to interact with the objects.
The alleged feature is said to be a revamped version of last year’s ‘world lenses’, but with the ability to ‘identify environmental elements’.
The report was published by The Information, which said ‘the new technology is a notable expansion of the object recognition within Snapchat’s Lenses, one that could lead to more ad-friendly products’.
Snapchat declined to comment on the matter.
According to the paper, the new lenses are in the testing phases and only on Snapchat’s internal version of the app.
However, a person who has used the feature said the technology is ‘not on Snap’s near-term product roadmap,’ reports MacRumors.
And it is believed that these lenses will be a way for advertisers to target more users in the app.
If it turns out that Snapchat is working on these smart lenses, people familiar with the matter said users would be the first to get their hands on it.